{"id":259536,"date":"2025-05-29T08:04:51","date_gmt":"2025-05-29T07:04:51","guid":{"rendered":"https:\/\/pruebas.noeliaberna.com\/brand-image\/"},"modified":"2025-06-01T16:08:32","modified_gmt":"2025-06-01T15:08:32","slug":"brand-image","status":"publish","type":"page","link":"https:\/\/pruebas.noeliaberna.com\/en\/brand-image\/","title":{"rendered":"Brand Image"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.20.4&#8243; background_color=&#8221;#8bcdc9&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||5px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700||on|||||dotted&#8221; header_text_color=&#8221;#353740&#8243; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; background_color=&#8221;#20b2aa&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;60px&#8221; header_font_size_phone=&#8221;42px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; box_shadow_style=&#8221;preset2&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1> YOUR BRAND IMAGE<\/h1>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;120px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Blog Section&#8221; _builder_version=&#8221;4.20.4&#8243; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_image=&#8221;https:\/\/pruebas.noeliaberna.com\/wp-content\/uploads\/2022\/11\/Libro_inicio-copia.jpg&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||70px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; admin_label=&#8221;Blog Area&#8221; _builder_version=&#8221;4.20.4&#8243; background_color=&#8221;RGBA(255,255,255,0)&#8221; max_width=&#8221;80%&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Blinker||||||||&#8221; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;367px&#8221; custom_margin=&#8221;-80px||||false|false&#8221; custom_padding=&#8221;|0px||||&#8221; box_shadow_style=&#8221;preset6&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"container \">\n<div class=\"row \">\n<div class=\"col-md-6 col-sm-6 margen40\">\n<p><span style=\"color: #000000;\">Brand image is fundamental to the success of any company. It represents the <span style=\"font-size: large;\"><strong><span style=\"color: #20b2aa;\">visual and emotional identity <\/span><\/strong><\/span>that customers associate with it. <\/span><\/p>\n<p><span style=\"color: #000000;\">A strong, well-defined, and coherent brand<\/span><span style=\"font-size: large;\"><strong><span style=\"color: #20b2aa;\">builds trusts and conveys professionalism and values<\/span><\/strong><\/span><span style=\"color: #000000;\"><span style=\"font-size: large;\">,<\/span> which are key aspects that greatly influence purchasing decisions.<\/span> <\/p>\n<p><span style=\"color: #000000;\">What are the key elements of a strong brand image? <\/span><span style=\"color: #000000;\"><\/span><\/p>\n<ul>\n<li><span style=\"color: #20b2aa;\">Visual identity<\/span><\/li>\n<li><span style=\"color: #20b2aa;\">Vision and values <\/span><\/li>\n<li><span style=\"color: #20b2aa;\">Customer experience<\/span><\/li>\n<li><span style=\"color: #20b2aa;\">Digital presence<\/span><\/li>\n<li><span style=\"color: #20b2aa;\"><strong>Content quality<\/strong><\/span><\/li>\n<li><span style=\"color: #20b2aa;\"><strong>Tone and communication style<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Let&#8217;s focus on the last two\u2014this is where I come in! <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><span style=\"color: #20b2aa;\">CONTENT QUALITY<\/span><\/strong>: Well-written (or well-translated, as the case may be) texts, free from spelling and stylistic errors, clear messaging, and appropriate language use reinforce the brand&#8217;s credibility.<\/span><\/p>\n<p><strong><span style=\"color: #20b2aa;\">TONE AND COMMUNICATION STYLE<\/span><\/strong><span style=\"color: #000000;\"><strong><span style=\"color: #20b2aa;\">:<\/span><\/strong> The way the brand expresses itself\u2014whether in its texts, advertising, or customer service\u2014must be consistent and aligned with its personality.<\/span><\/p>\n<p><span style=\"color: #000000;\"><\/span><\/p>\n<p><span style=\"color: #000000;\">In this digital era,<span style=\"font-size: large;\"> <strong><span style=\"color: #20b2aa;\">the first thing the public will see about your brand is what you tell them about it.<\/span> So, let\u2019s make sure it stands out from the competition and strengthens its stellar reputation.<\/strong><\/span> <\/span><\/p>\n<p><span style=\"color: #000000;\"><\/span><\/p>\n<p><span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px|0px||0px|false|false&#8221; custom_padding=&#8221;15px|25px|0px|15px|false|false&#8221; box_shadow_style=&#8221;preset6&#8243; inline_fonts=&#8221;Blinker&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-family: Blinker; font-weight: normal;\">Do you need to translate the <strong><span style=\"color: #20b2aa;\">contents<\/span><\/strong> of your website or some sections?<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-family: Blinker; font-weight: normal;\">Do you want to send your <strong><span style=\"color: #20b2aa;\"><em>newsletter<\/em><\/span><\/strong> in several languages?<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-family: Blinker; font-weight: normal;\">Do you have to elaborate a <strong><span style=\"color: #20b2aa;\">presentation<\/span><\/strong> for clients of different nationalities?<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-family: Blinker; font-weight: normal;\">Other translation needs?  <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px|0px||0px|false|false&#8221; custom_padding=&#8221;15px|25px|0px|15px|false|false&#8221; box_shadow_style=&#8221;preset6&#8243; inline_fonts=&#8221;Blinker&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-family: Blinker; font-weight: normal;\">Do you want to review your <strong><span style=\"color: #20b2aa;\">articles or publications<\/span><\/strong> in networks?<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-family: Blinker; font-weight: normal;\">Do you have to <strong><span style=\"color: #20b2aa;\">adapt your presentation<\/span><\/strong> to a specific audience?<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-family: Blinker; font-weight: normal;\">Do you think your <\/span><span style=\"font-family: Blinker; font-weight: normal;\"><strong><span style=\"color: #20b2aa;\">communications <\/span><\/strong>should be written in clearer <strong><span style=\"color: #20b2aa;\">clearer language<\/span><\/strong>?<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-family: Blinker; font-weight: normal;\">Other correction needs? 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It represents the visual and emotional identity that customers associate with it. A strong, well-defined, and coherent brandbuilds trusts and conveys professionalism and values, which are key aspects that greatly influence purchasing decisions. What are the key elements of a strong brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-259536","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pruebas.noeliaberna.com\/en\/wp-json\/wp\/v2\/pages\/259536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pruebas.noeliaberna.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pruebas.noeliaberna.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pruebas.noeliaberna.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pruebas.noeliaberna.com\/en\/wp-json\/wp\/v2\/comments?post=259536"}],"version-history":[{"count":0,"href":"https:\/\/pruebas.noeliaberna.com\/en\/wp-json\/wp\/v2\/pages\/259536\/revisions"}],"wp:attachment":[{"href":"https:\/\/pruebas.noeliaberna.com\/en\/wp-json\/wp\/v2\/media?parent=259536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}